01
Insights
Thinking on how brand strengthens business performance.
Articles and talks in this series are coming soon. To be notified when new thinking is published, write to us.
DiscoverBlueRobin.
Intellectual capital from the intersection of business performance and sports culture. New thinking is published here first.
02
Sports Business
How value is created in and around the sports economy.
Articles and talks in this series are coming soon. To be notified when new thinking is published, write to us.
03
Behavioral Science
What actually drives customer choice.
Articles and talks in this series are coming soon. To be notified when new thinking is published, write to us.
04
Brand Strategy
Deciding what category to own.
Articles and talks in this series are coming soon. To be notified when new thinking is published, write to us.
05
Athlete Business
Turning attention into assets that outlast the career.
Articles and talks in this series are coming soon. To be notified when new thinking is published, write to us.
06
BlueRobin Talks
Conversations with the people shaping sports culture.
Articles and talks in this series are coming soon. To be notified when new thinking is published, write to us.
- Brand Strategy
What Is a Brand Consultancy? (And How It Differs From an Agency)
A plain-language explanation of what a brand consultancy does, the problems it solves, and how to tell when a sports or consumer business needs a consultancy rather than an agency.
- Pricing
How Sports Brands Build Pricing Power
Discounts are the most expensive way to buy demand. Real pricing power is built upstream of the sale, through meaning, positioning and brand codes that make premium prices feel earned.
- Demand
Why Most Sports Marketing Stops at Awareness
Reach is easy to buy in sports and hard to bank. Real demand is built before the purchase decision, when marketing is aimed at a position instead of an audience size.
- Retention
The Retention Problem Nobody in Sports Talks About
Acquisition gets the budget, but the cheapest customer is the one who stays. Why retention problems in sports stay hidden, and what actually makes fans come back.
- Brand Strategy
Why sponsorship is not a brand strategy
Sports partnerships too often stop at signage. The brands that compound value design their property portfolio around a single strategic idea, measure it against commercial outcomes, and walk away from deals that only buy awareness.
- Differentiation
Differentiation: The Only Advantage That Compounds
Media budgets can be matched and pricing can be undercut. Differentiation is the only advantage that gets harder to copy the longer it runs, and it compounds like nothing else a business can build.
- Market Resilience
What Sports Businesses Can Learn From Market Resilience
Strong seasons hide fragile businesses. Resilience is a financial asset built upstream, through loyalty architecture, equity measurement and partnerships chosen for fit rather than visibility.
- Athlete Business
Building an athlete brand that outlasts the season
A durable athlete brand is built on positioning, protected trademarks and partnerships that fit the story. Handled well, it keeps earning through trades, contracts and news cycles, and gives the athletes of tomorrow a playbook for the business of sports.
- Brand Strategy
Positioning Before Promotion: The Order Most Sports Businesses Get Wrong
Marketing amplifies whatever sits underneath it. The order most sports businesses get wrong: promoting a brand before positioning it costs every dollar that follows.
- Athlete Business
The Athlete Business: Building Brands Beyond the Game
Athletic attention is abundant and temporary. The athletes who build real businesses convert it into IP, equity and owned brands that keep earning after the crowd moves on.
- Brand Strategy
How to Choose a Brand Strategy Consultancy
Pitch decks all sound the same. A practical checklist for evaluating a brand strategy consultancy: what to ask, what the incentives reveal, and the red flags that predict an expensive engagement.
- Pricing
Pricing power is a brand outcome, not a finance decision
Discounts are the most expensive way to buy demand. Pricing power comes from meaning: when fans and customers understand what a brand stands for, premium prices stop being a hurdle and become part of the story.
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